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Enterprise content management (ECM) solutions deliver content in context to fully harness its potential. These industry-specific solutions can capture, activate, share, analyze and govern unstructured data to lower costs and risk while improving efficiency. As the volume of content continues to rise, organizations struggle to use it effectively. Seventy-three percent of CEOs are making significant investments in their organizations’ ability to draw meaningful customer insights from available data. IBM Enterprise content management provides a way to discover the content, recognize its value, then act on it for better business insight and outcomes.